Press release: new $1m partnership between BIT and Harvard
A new partnership has been established between BIT and the Behavioural Insights Group (BIG) at the Center for Public Leadership at Harvard’s Kennedy School of Government.
EAST: Four simple ways to apply behavioural insights
If you want to encourage a behaviour, make it Easy, Attractive, Social and Timely (EAST). These four simple principles form the heart of the team’s new framework for applying behavioural insights.